Five Essential Elements of Your Business Design
Derived from Jeff Jarvis; What Would Google Do? PROFIT : When the economics of anything changes, the most profitable way forward changes too. How you design your business to take advantage of the new economic landscape is crucial. Here’s five factors for you to consider… 1 Stuff It! Stuff is stale. It’s inconvenient, expensive and […]
Five Elements of the New Economic Landscape
Derived From Jeff Jarvis; What Would Google Do? PROFIT : Like a big storm that has washed away the topsoil, the internet has redesigned the economic landscape. What was previously profitable may no longer be. Reconsider your situation. Here’s five new economic contexts to work within… 1 Think SMALL Previously, you had to be big […]
The Google Map
Derived from Jeff Jarvis; What Would Google Do? PROFIT : Jeff Jarvis offers a wide range of ideas in his book. To organize them in a simple way for you to act on them we’ve created the BR Google Map – a five layered model for Googlizing your organization. Economy Every business operates within a […]
Book Rapper Review : What Would Google Do?
The Book Jeff Jarvis; What Would Google Do?; Collins Business, HarperCollins; New York; 2009. Précis This book has two distinct parts… Firstly, ‘What is Google doing?’ Google is one of the most profitable companies on the planet. It’s a great case study for defining how business could and should be thinking and acting in our […]
How to Survive, Thrive and Jive in the Digital Economy
The Book Jeff Jarvis, What Would Google Do? Speed RAP A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores… Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving! Jeff Jarvis uses Google and friends as […]
How to Share Book Rapper with your Audience
How to Share Book Rapper Issues with your AudienceFollowing from my previous post and the launch of our CC license, plus a prompt from Matt Hern, here’s all of the Book Rapper issues thus far in one easy-to-share blog post. PS: Thanks to James Tuckerman of Anthill for putting me onto Issuu.com
Google Think: How to Survive, Thrive and Jive in the Digital Economy
Google Think: How to Survive, Thrive and Jive in the Digital EconomyThe Latest Book Rapper issue ‘Google Think’ is now available at our website: www.BookRapper.com The BookJeff Jarvis, What Would Google Do? Speed RAP A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores…Google […]