5 Reasons You Need a Flag
In our previous post we talked about five principles of good flag design. And, we suggested you that you need a flag for your business. In this post we share five reasons that you should design your own flag. 1 The Need to Think The most compelling reason that you need a flag is because […]
The One Thing Every Brand Needs
Crowds I was flicking through some magazines at the local library today and came across National Geographic. Usually, I only see this visually beautiful magazine at the dentist when they’re a few years old. Anyway, in flicking through a recent issue (February 2014), I came across a very interesting article about crowds. The article Karma […]
Sticky Change Example 2: Are You An Entrepreneur?
Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here’s a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’. If shrinking the task makes […]