You Don’t Need a New Career. You Need a Name
Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all the time. And that confusion is what makes career transitions feel exhausting. When people say, “I think I need a new career,” what they’re usually really saying is: “I don’t know how to […]
5 Reasons You Need a Flag
In our previous post we talked about five principles of good flag design. And, we suggested you that you need a flag for your business. In this post we share five reasons that you should design your own flag. 1 The Need to Think The most compelling reason that you need a flag is because […]
The One Thing Every Brand Needs
Crowds I was flicking through some magazines at the local library today and came across National Geographic. Usually, I only see this visually beautiful magazine at the dentist when they’re a few years old. Anyway, in flicking through a recent issue (February 2014), I came across a very interesting article about crowds. The article Karma […]
Sticky Change Example 2: Are You An Entrepreneur?
Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here’s a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’. If shrinking the task makes […]