Where Are We Now?
Book Rapper Context piece for Jeff Jarvis‘ What Would Google Do? A Few Changes… Over the past 20 years we’ve seen a few changes… The Berlin Wall has fallen and the Cold War has ended. We’ve had some localized wars in Iran, Iraq, the Mid-East and Bosnia. We have a black US President, a worldwide […]
How to Profit Like Google
Derived from Jeff Jarvis; What Would Google Do? PROFIT : One thing Google does really well is execute. Now it’s your turn. Select one action from our list of 24 below and execute it. Quickly, easily and well. Not perfect, well. Then pick another and another. Who know’s you might become as profitable as Google… […]
What Business Are You In? Part 2
Following from our previous post, here’s some clues to get you started creating your Elegant Response… Economics • Would your business be Big or Small? • What would be Abundant? What would be Scarce? • How would you use Open Source? • Which Niches would you cater to? Design • Would you make Stuff or […]
What Business Are You In? Part 1
Derived from Jeff Jarvis; What Would Google Do? PROFIT : So, the economy has changed, there are new rules for designing a business, how we arrange things has altered and we need some new values and viewpoints to be successful. How do we do that? Here’s our Action Plan for getting you Googlized… What Business […]
What Would Jarvis Do? Part 2
Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s more of Jarvis’ speculations for you to consider… Manufacturing If Google made cars they’d design it as a platform for others to modify their work. Think Google Maps. Here’s the […]
What Would Jarvis Do? Part 1
Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s a selection of Jarvis’ speculations for you to consider… Newspapers If Google ran newspapers, they’d immediately get rid of the paper. Turn off the presses – we’re digital now! They’d […]
Google’s Eight Useful Viewpoints
Derived from Jeff Jarvis; What Would Google Do? PROFIT : We all need our rules of thumb, our reference markers and personal viewpoints to succeed in life. Google has their’s and they may just help you break through or fine-tune your business. Here’s eight samples for you to consider… 1 Truth Will Surface In the […]
Googles Six Prized Values
Derived from Jeff Jarvis; What Would Google Do? PROFIT : What’s important to you? What rules are you playing by? What values do you hold dear? With the arrival of the internet, some of our old values no longer support us. Here’s six things Google values for you to consider… Listen Google often avoids making […]
The 3 Ingredients of a Digital Organization
Derived from Jeff Jarvis; What Would Google Do? PROFIT : The way things are organized has changed. Our societies and institutions used to be held together by physical things like roads and bridges. Now, electronic connections are key. Here’s three ways to architecture your organization… Will You Link With Me? Hyperlinks make the internet work. […]