The best Content Creation Planning ideas for Thought Leaders
The best content creation planning ideas for thought leaders helps you avoid wasting time by focusing on what to create, when to create and where to share it. A Content Plan for Thought Leaders To earn money from what you know, you need to share what you know with other people. Otherwise, how are they […]
Sandi Givens – Find Your Courageous Voice
Sandi Givens Sandi Givens runs an online program for women across the country called Find Your Courageous Voice. Her passion is to enable more people to have courage and authenticity in their conversations. Sandi is also the author of Women on the Move, a CSP professional speaker with PSA, a supporter of Beyond Blue and […]
Bill Jennings: Valuable Conversations
Bill Jennings, Time and Space Bill Jennings runs Time and Space – community events for secondary schools that help mums and dads and mentors have conversations with young people that they wouldn’t normally have. It’s all about hearing the perspective of the other generations. Bill is a former secondary school teacher and a Certified Speaking […]
The Conversational Organisation
Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions. The traditional organization is built around a group of […]
Marketing Conversations
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]
Content and Conversations
What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass […]
10 Define the Conversation
Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how to talk about it What we are going to talk about needs to match how we are going to do that. Obama’s rally was for a transparent and honest Washington […]