Smart Growth: A Summary in 26 Tweets A-M

Here’s the first 13 tweets of our Book Summary…

A

6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM

B

6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via the internet thru viral loops + networks

C

6C The Big Idea: Decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you.

D

6D Your Challenge: Design a pass-it-on strategy and let it loose… Double your customer base inside six months!

E

6E Book Review: @Penenberg, #viralloop: Business growth doesn’t need to be linear anymore. Go Ex! Exponential! Create a #viralloop

F

6F Book Rapper Thinks… Adam’s #viralloop is an intriguing idea-sparker that cuts to the success drivers of today’s business

G

6G Book Review2: @Sernovitz #WOM is a low-cost, easy way to build upon the things that people are already saying about you + your business.

H

6H Book Rapper Thinks 2... @Sernovitz Andy’s #WOM book is filled with simple models, everyday explanations and a forest of examples.

I

6I Traditional marketing tries to control the message. Decentralized marketing designs the message to spread and lets it go.

J

6J Five ways to Multiply Your Customers: Direct Marketing, Word of Mouth Marketing, Viral Loops, Viral Networks and Double Viral Loops

K

6K Decentralized marketing works best when it is: repeatable, spreadable, self-replicating, uses multiple nodes and multiple networks

L

6L WOM is simply getting people talking. We all do it every day. WOM Marketing is getting people talking to fulfil your marketing objective.

M

6M #WOM Rules: Be interesting, make it easy, make people happy and earn trust + respect.

 

Geoff McDonald

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Geoff McDonald

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