Andy Sernovitz, Word of Mouth Marketing
PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit.
Explore the three reasons people might be talking about you. Discuss ways to enhance each of these.
Define the people who will talk about you because they want to. Start with those who are already talking about you.
And, define the people who have a self-interest in talking about you. For instance, your employees.
Identify at least five topics you can quickly and easily seed for others to talk about. Select one and start creating the conversation.
Identify at least five tools you can quickly and easily use for others to talk about you. Select one and implement it.
Identify at least five ways you can join in the conversation. Select one, listen for a bit and then join in the fun.
Identify at least five ways to track the things people are saying about. Select one and open your ears to hear what’s being said.
Implement your plan to find out what really works.
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