Smart Growth: A Summary in 26 Tweets N-Z

Here’s the second 13 tweets of our Book Summary…

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6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results

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6O Get smart! Multiply your customers by designing your product to spread the message as it is used. Eg Hotmail

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6P Design your product to spread your message: think transaction touchpoints and the trail left behind after a transaction.

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6Q Viral Loops are decentralized referral systems designed to self-replicate. Think Tupperware, Ponzi schemes and Hotmail email signatures

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6R Viral Loops rely on positive feedback loops. Think compound interest. Earn interest on your interest. Grow exponentially.

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6S To make Viral Loops happen: design for quick and easy adoption plus build-in a way to pass-it-on

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6T Viral Networks grow when multiple connections link around multiple nodes. Think eBay linking buyers and sellers.

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6U Viral Networks are designed to connect groups of people. As users provide content the value of the network expands rapidly. Eg Flickr

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6V To build a Viral Network give users the tools to create content and make it easy to link people and info.

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6W Double Viral Loops are networks built onto other networks. As eBay grew, the numbers who used PayPal grew too.

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6X To build a Double Viral Loop identify networks to stack or piggyback your network onto. Flickr grew as blogging grew.

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6Y WANT MORE? Get the complete Book Rapper issue: Smart Growth: http://www.BookRapper.com

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6Z Want even MORE? Buy the books! Viral Loops and Word of Mouth Marketing. Both are worth it!