In Episode 70 of the Ideas Architect Podcast we talk with Nadine Parkington about creating digital marketing strategy in the face of dramatic technological change and disruption from global competition.
The Think Nimble approach centres on imparting knowledge about technology and how it is driving changes in customer behavior. And, as a result, how organizations should adapt their strategy to give themselves the best chance of future success.
Nadine’s work is based on education, facilitation and coaching. She has pinpointed the challenge for leaders who need to know what is happening in the marketplace whilst at the same time dealing with uncertainty of not having all the answers.
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Here are some of the things we discuss with Nadine Parkington:
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