Welcome to Episode 009 of the Ideas Architect Podcast.

Our Topic…

In this interview, we talk with the person Forbes magazine rated as the #5 social media influencer in the area of book publishing in the world for 2012… Gihan Perera.

Gihan is also:

• The author of ten books including Out of Office, Webinar Smarts and Fast Flat and Free.
• Has run a monthly podcast for the past five years
• Presented hundreds of webinars to thousands of people
• Leads the eGurus community of speakers, trainers and consultants
• Presents to conferences and organisations on how to be positioned as an authority

In this Podcast Episode…

Gihan talks about:

• How he visited every website in the world
• Why he prefers the quality of connection and influence over quantity – and what this means for your social media strategy
• Why webinars are the ‘perfect storm’
• The various reasons for, and different ways to, write books
• How he was featured in Garr Reynold’s best selling book Presentation Zen – along with Seth Godin and Nancy Duarte
• Steve Martin’s secret for success
• The Three Rs of social media influence
• Why you can be more influential working in a niche
• Why referring people to experts other than yourself is good for you
• The power of paying to learn from other experts
• How to earn the right to be the authority in your field

Show Links…

Here’s the links to the things we mentioned in the show…

• Gihan Perera’s personal website
• Matt Church – Speakership
• David Penglase – Sales Coach Central
• Keith Abraham – Speakers Business Kit
• EGurus Community website

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