Categories: ExperienceManifesto

How to be the Apple of Your Industry

How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits.

Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with the high margins, stunning products and devout followers.

What You’ll Learn…

In this 60 minute online seminar, you’ll learn…

  • The competitive advantage that Apple employs that you can mimic
  • Why zooming in creates great products and zooming out creates great profits
  • How Apple uses manifestos to unite their internal focus and inspire their external customers
  • The current flaw in Apple’s positioning, why this might signal the end of their reign and how you can avoid making the same mistake.

Presented by the Ideas Architect Geoff McDonald – and creator of Book Rapper now downloaded over 75,000 times.

Details

Thursday August 29

12:30pm to 1:30pm AEST (Melbourne, Australia)

Click Here to Register

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Why Experts Notice Things You Don’t with Michael Henderson

Most people think experience is about knowing more. But what if its greatest gift is something…

19 hours ago

What Dementia Taught Me About Experience

My Dad died a couple of years ago after living with dementia. He went from someone…

2 days ago

What a Mindfulness Teacher taught me about Experience

We often expect our experience to predict what will happen. But, what if it doesn’t?…

1 week ago

What Rambo Taught Me About Experience

We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…

1 week ago

What Trainspotting Taught Me About Experience

When two people are standing side-by-side watching the same event, is our experience the same?…

1 week ago

What an Anthropologist Taught Me About Experience

Most people think experience is all about having seen something before. But what if it’s…

1 week ago