Choose Your Best Online Channel
Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about: What online channels are you using? And, which ones are you best suited to? Image from: Social […]
How to Write Bad Books
I read a lot of books. And, I share a lot of the better ones here through book reviews and the really good ones over at Book Rapper. I generally don’t share with you the ones that I consider to be ‘bad’ books. I thought it was time to share some of the things that […]
The Two Things to Blog About
One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at either end of the spectrum. Whatever you like… The first is all about you. What do you want to write about? This is important. If you’re not writing or creating […]
How to Create Great Slides
I’ve been working with a couple of speakers and trainers recently to help them with the creation of their slides for their upcoming presentations. And, having worked with a number of people in this area I can now see some of the core principles that I consistently use to create great slides. Here are seven […]
The Unlimited Ideas Podcast
One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with ease, there is some method to my creative genius. Coming up with new thought is crucial for innovation and content marketing. You want to create fresh content for your blog, your podcast, your social media […]
How to Have Unlimited Ideas
If you follow my blog you’ve probably realized I write a lot. At the moment, I’m posting every single day. And my plan is to continue that for the entire year. Yep, 365 days straight… And, when I tell people this I often hear the same reply: But what are you going to write about? […]
Simple Stories and Good Coffee
Stories I’ve fallen in love with two things lately… If you’ve been reading this blog you might have noticed I have a ‘thing’ for stories at the moment. For a long while I dismissed them as a simple spin of the usual marketing spiel. Now, I’ve come to realize something different. They’re fundamental to human […]
How to Create Your Business Infographic
Promoting Your Business How do you best present yourself and your business? Not so long ago we relied on printed brochures – the glossier the better. Then along came the web and we all created our own websites as the be-all and end-all of promotional devices. Not so. Social media has arrived and this has […]
Two Billion Views on YouTube
It appears that Gangham Style has broken YouTube! Well, er at least, broken the counter on YouTube. (Source: abc.net.au) [Tweet “How Gangham style broke YouTube #howbigis2billion”] At last count, the official version of the Gangham video performed by South Korea’s Psy, had been seen by over 2.15 billion times. That’s equivalent to one-third of the […]
The Infographic Resume
Website Bio, Resumes and Linked In Recently, I wrote about how to write your website bio. In it I compared website bios to a resume and suggested they were a little different. Like almost everything there is always more than one way. And, a neat new way to present yourself either as a business person […]