Gandhi and the Spiders
A Favourite Movie I watched one of my favourite movies last night… the 1982 spectacular ‘Gandhi’. Yep, it’s now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it’s a good movie. It’s presented in pseudo documentary style and I presume, given it’s a David Attenborough […]
Can a Book Summary Be Worth More than The Book?
I’ve been having some interesting conversations with people about books. Or more specifically, the value and pricing of books. All relative to ‘What’s Book Rapper worth?’ One the one hand we have the view that if the full book is say $20, then because the book summary is less than the full book it should […]
The Book Rapper Promotional Postcards
The four essential elements to create a Promotional Postcard Promotional postcards are a great way to stand out in an era of digital technology and social media because they are counter to or opposite to what most people are doing. In this example, I share a recent promotional postcard I created for the Book Rapper […]
How to Create a Promotional Flyer
I’ve been creating a promotional flyer for Dale Beaumont’s Business Blueprint conference that I’m attending this week in Sydney. Thought I’d share my line of thinking for how I’d created my flyer… What’s My Objective? Before I design anything I always what to know what I’m out to achieve. You need this to focus your attention […]
Books Just Merged With Everything
Following from our previous post “The Outside the Book“, I want to explore the comment by Gihan Perera. Gihan mentioned “documents with interactive multimedia”. It prompted me to think of two sources… 1 Marshall McLuhan Most famous in the 1960’s for his book “The Medium is the Massage”. Still worth reading today! He’s been one of […]
Think Outside The Book
Following from our previous post “Can a Book Summary Be Worth More Than The Book?” we ask all our authors reading this: Why are you writing your book? From an author’s point of view, you may dearly love everyone to read your book from cover to cover. However, which is better… for one person to […]
Chip Kidd talks about Book Cover Design
How do you design a cover for a book? I’ve confronted this challenge a number of times with my dozen books. The obvious thought and the default for many books (you only have to look at your own library of books) is to simply put the title in big bold letters on the cover, add […]
The E-Book Revolution by Gihan Perera
Given I’m re-inventing Book Rapper at the moment, I’m on the look out for comments, thoughts and takes on books, e-books and publishing. Here’s a webinar and interesting take on ebooks by Internet Coach Gihan Perera. It’s called The E-Book Revolution. He makes the point that instead of selling ebooks for their own sake, the […]
Who Are You Learning From?
The importance of learning ‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’ –Alvin Toffler [Updated December 2021] Just saw an interview on the TV with World #3 Surfer Josh Kerr. He’s considered one of the most exciting young surfers […]
Lesson 7: Design To Be Shared
As part of the Commit or Kill campaign for Book Rapper, here’s Book Rapper Lesson #7. Crucial Decisions One of the early crucial decisions for Book Rapper was the format of the RAPs. I opted for Adobe’s PDF format. This had a couple of advantages. I could design the RAPs in Adobe InDesign and then […]