The Ultimate Content Marketing Case Study
Ellen Visits Australia US TV personality Ellen DeGeneres has just completed her whirlwind tour of Australia. Whilst no one is confirming how much she was paid, tourism groups who sponsored the trip are claiming big benefits. Source: Robert Upe, The Age “The Ellen DeGeneres show has a global audience of more than 16 million people […]
How to Interact With Your Followers, Fans and Customers
In our previous blog, I admitted that I’d been ignoring fans, follows and customers. And, just in case, you’ve been doing something similar, here’s some things I’m going to do about it that you can steal and adopt for your own purposes. Twitter When someone follows send a direct message with a thank you note, […]
How to Get Your Blogs and Writing Done
I’m a follower of Tim Grahl who writes a great blog at Out:think. His byline is “Results driven marketing for authors.” More simply, he’s out to help you sell more books! Recently he wrote a blog titled: 3 Steps to Get Your Writing Done. I’m going to share his three steps and add one more […]
Are You A Blogger or a Publisher?
Ed Dale in his email post today linked to Michelle MacPhearson’s one page website PopUpPublisher.com. On this one page website is an 80 second video and an email sign-up box. It’s an interesting model and that’s not what I wanted to talk about here. I love Michelle’s video. Well worth a look. Go check it […]
Three Ways To Find Out Almost Anything
How do you find out anything today? It used to be that I’d phone a friend. I might still do that and I think there’s three things I do before that… Mostly, I head to either Google or Wikipedia. 1 Wikipedia If it’s general background or history I head to Wikipedia. Well researched, good detail, […]
How to Write 100 Blog Posts
A few people were somewhat surprised and amazed that I had written over 100 blog posts in the lead up to my trip to Asia. And, they wanted to know how I did it. Here’s some principles behind my work method and tips for you to write and create your next 100 blog posts. 1 […]
How to Post Content Whilst You Travel
I’ve had a few people ask me how I kept posting content whilst I was travelling through Asia for 7 weeks. They were even more interested when I told them I didn’t have regular internet access. Well, let me share a secret with you… only 1% of the content I posted was done whilst I […]
How to Be a World Leader Using Social Media
This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In this case I was limited to five minutes and 20 slides. It’s short, it’s fast and it’s based on Obama Online – a Book Rapper issue derived from Rahah Harfoush’s book Yes We Can. How […]
The Keys to Blogging from Top Bloggers
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The Big Idea Blogs are a media channel in their own right with their own rules for success. Speed RAP If you think that a blog is simply a time waster, or an easy outlet to […]
How to Create a Persuasive Webinar
I love the work of Chip and Dan Heath! I love their work so much I did not one, but two Book Rapper issues on their work. We rapped both of their bestselling books: Made to Stick and Switch. Made to Stick is all about designing your message so people get it – quick, easy […]