How to Generate Leads and Convert Clients
How to Generate Leads and Convert Clients in the next 28 Days by Sharing What You Already Know Are you still out there chasing new work or do you have clients calling you? Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no […]
How to Make Money From Content Marketing
How to Make Money from Content Marketing in 28 Days by Sharing What You Already Know Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it generates leads 24 hours a day. In this 60 […]
How Sales Has Changed
I was recently asked by Brett Jarman and Jan Terkelsen from Self Employment Mastery to be interviewed for their podcast. Listen to the podcast here. For me, this was particularly interesting for two reasons… Meeting People Firstly, I’ve had a few chats with Brett on Twitter and we’ve never met face to face prior to […]
15 Things to Tweet About
Okay, you’re sitting in front of your computer or your smartphone or tablet is in your hand. Twitter is open on your browser and… now what? What are you going to tweet about? Here’s some thoughts to get you started… 1. What am I doing? : Your challenge is not to be literal and boring. […]
The Three Biggest Reasons to Blog
As William Shakespeare might have said (if he’d been alive today), “To blog or not to blog: that is the question”. If you want an online voice for yourself, your business, or your organization, your blog is your personal newspaper, radio and TV channel rolled into one. 1 Self Expression It’s been estimated over 100 […]
How to Get Started With Content Marketing
One of the most important and most asked questions around Content Marketing is: Where do I start? It’s fundamental because we all have to start somewhere. Here’s my take on where you should start with a one-minute excerpt from our previous webinar… http://youtu.be/CAnxUu-dUVw The great thing about this method is that it captures three of […]
How to Create a New Income Stream
If you’re already writing an occasional blog, have an e-book or are active on Facebook you might be wondering how to take your Content Marketing to the next level. And, that next level may be to create a new income stream that not only attracts your ideal customer it also irons out the wrinkles in […]
Are you stealing someone’s time?
What do four men do when they have spare time on their hands? They stand on a Melbourne street in the crisp morning air at 7:18 and wait for a parking meter. Not a parking space, a parking meter. I was one of them. We’d all parked our cars and were waiting for the parking […]
How to Select Your Content Marketing Channels
One of the challenges everyone faces around Content Marketing is to select their channels or their modes of sharing. Should I blog? Should I do video? Should I do a podcast? What are you positioned to attract? Recently, I was approached by a successful entrepreneur to work for his organisation. He had been a fan […]
What Should I Blog About?
I’m going to be blunt here… The biggest excuse I hear from people procrastinating about Content Marketing is this: “But, I don’t know what to blog about?” If you really want to get the effect, use a really whiney, whingey voice… “But, I don’t know what to blog about?” And when I say ‘blog’ you […]