How to Make Money From Content Marketing
How to Make Money from Content Marketing in 28 Days by Sharing What You Already Know Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it generates leads 24 hours a day. In this 60 […]
Why You Need a Content Marketing Business Model
Some of the typical questions I’m asked about Content Marketing include: • Should I have a blog? • How often should I produce content? • Should I write, produce video or a podcast? • Can I charge for my content? The consistent answer to all of these questions is: It depends. It depends on your Content […]
The Four Levels of Content Marketing
Content Marketing can be a little fuzzy if you don’t have a bigger picture about the different levels at which you can operate at. Here we share four levels of Content Marketing for you to consider where you fit best… One – Create and share your content Content Marketing starts with you having something to […]
Do you have a Business Model Blindspot?
I went to see a movie tonight in Newcastle at Tower Cinema. The movie was Robert Redford’s The Company You Keep (on Wikipedia). It stars Redford and host of other well known actors. It’s about identity past and present. It’s about secrets. And it’s about possibilities. It’s suspenseful and one key character pursues the other. […]
How to Create Your Visual Marketing Plan
A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that’s what we’ll be creating in […]
The Three Things Every Business Needs to Build
Business Model Consistency If you were to sit in a busy cafe in a major city anywhere around the world, you could marvel for hours at the variety of people that pass you by. One can easily assume – and you would be right – that no two individuals are the same. But there is […]
What Business Are You In? Part 1
Derived from Jeff Jarvis; What Would Google Do? PROFIT : So, the economy has changed, there are new rules for designing a business, how we arrange things has altered and we need some new values and viewpoints to be successful. How do we do that? Here’s our Action Plan for getting you Googlized… What Business […]
Leaderful: Super Links to all posts in the series
Leaderful : The Power of Decentralized Organizations Derived From… Ori Brafman and Rod A. Beckstrom: The Starfish and the Spider Leaderful: The Power of Decentralized Organizations Review: The Spider and the Starfish Is your organisation a Spider or a Starfish? Can you spot the Starfish Organization? (Quiz) Examples of Centralized and Decentralized Organizations How Decentralization […]
The Rules for Building a Decentralized Organization
The Rules for Building a Decentralized Organization Derived from… Ori Brafman and Rod A. Beckstrom; The Starfish and the Spider PreviouslyHow to Lead a Decentralized Organization RAP7: Leaderful Rules! In the history of warfare, when the technology changes, so do the tactics required to win. The Polish Cavalry charging German tanks was not a winning […]
How to Decentralize Your Organization
How to Decentralize Your Organization Derived from…Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider PreviouslyThe Five Things You Need to Create a Decentralized Organization RAP5: Creating Fusion To fuse the best of spiders and starfish two primary strategies are available.Firstly, decentralize the customer experience by letting them have a role in business.Secondly, […]