Ten Tenets of Good Conversation
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every time, then what makes a good one? Knowing what makes a good face-to-face conversation is important and applying it your marketing is critical. 1 Natural Forced is fake! We can […]
The Mobile Revolution
Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for the main game. And, if you thought things had changed a little recently, well… get ready for more disruption and opportunity. In this episode of the Ideas Architect Podcast we […]
Marketing Conversations
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]
Content and Conversations
What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass […]
Six Keys to Deliberate Practice
What are the key things that separate the best from the rest? If you said ‘practice’ then you’re half-right. In his brilliant book Talent is Overrated, Geoff Colvin suggests ‘Deliberate Practice’ is the difference between the top performers and the also-rans. It’s not random practice. In fact, it’s the opposite. It’s a life-long pursuit of […]
The Gift Culture
The Obama Poster When Shepard Fairey created the Obama Hope poster he set out to make some money and support his political beliefs. From his initial print run, he sold 350 copies and gave away another 350. By October 2009, he’d printed 300,000 posters and sold only 2000 of them. The rest were given away. […]
Minimum Viable Product
This is an excerpt from the Book Rapper issue called Pioneer: How to create and manage innovation. It’s derived from Eric Ries’ best selling book The Lean Startup. Perhaps the most popular term from the Lean Startup methodology is the Minimum Viable Product or MVP. This is the product version that enables a full turn […]
Why You Need Stories
Human beings are hard wired for stories – be it lounging around a campfire or being scared witless in a darkened cinema. Stories frame ideas, provide lessons, capture memories, create the future and connect us with our friends and family. And, in our world flooded with information and data they help us make sense of […]
Power Stories Summary
Power Stories At Book Rapper we’ve been scouring the planet for great books. In particular, things that are essential to being successful in business. And, we think stories is one of those essential business tools. Thus we’ve created: The Long Tale, How to use stories to build your brand, market with meaning & connect with […]
What is a Wicked Problem?
Previously we talked about Skinny Problems and Fat Problems. Today, we’re going to talk about even fatter problems – Wicked Problems. They have their own unique qualities and properties. And, here’s five symptoms of Wicked Problems so you’ll know one when you meet it face-to-face. Wicked is Not Wicked We’re not talking about wicked witches […]