Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere – what’s going to make you and your
Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere – what’s going to make you and your
I’m pleased to announce the launch of my new book! It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been
This article is the Context piece from the Book Rapper issue: Twittergy. It provides a context for the book summary of Joel Comm’s book Twitter
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?”
An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become
This article is the Context piece from the Book Rapper issue: Frog Power. It provides a context for the book summary of Steve Zaffron and
The Book Steve Zaffron & Dave Logan, The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life. Speed RAP The key
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so
The Book Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership Speed RAP Marketing communications has
The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this