An Elegant Idea There are cars and them some. There are people and those other ones. And, there are ideas and elegant ones. Part of the art and science of creating great ideas is to design them so they are simple, memorable and easy to pass on. We want our
What are your favourite must have can’t live without apps and software? Here’s a list that I’ve compiled with a little help from my friends from Facebook and the people who read my weekly newsletter. A big thank you to all those who contributed to this article! 25 Favourite Apps
When should you work for free? That can be a tricky question to answer sometimes… We discuss the pros and cons of working for free across eleven different scenarios. (Also available as a podcast episode to listen to – link at the bottom of this page)) [Updated 1 March 2022
Why I read Seth’s Blog Seth Godin writes one of the most popular blogs on the planet. He’s the only blogger that I read every post from. This comes down to three things: His posts are usually short and sweet – around 100 words in length They usually offer some
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional
Seven Small Business Rules Small Business Rules! I love running my own business. But it’s not always easy. It’s tough being in business. Especially when you are a solo operator and you’re doing everything. While there is always more to do, that’s not the hardest point. Instead, the real challenge
What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content?
One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at either end of the spectrum. Whatever you like… The first is all about you. What do you want to write about? This is important. If
The Book Roger Horberry and Gyles Lingwood, Read Me – 10 Lessons for Writing Great Copy My Website I’m currently updating my website – including both images and words. That’s what prompted me to write about how to be a better writer and to grab this book from the shelf.
Walking and Talking I went for a walk today with my friend and colleague Mark Molony. Mark is a crisis worker, therapist, educator, facilitator and business coach. He’s the inspiration behind my recent celebration of 300 straight days of meditation – this was the direct result of attending one of