Business measures are crucial for helping you work out if you are on track, off track or you’ve completely lost track. In this article, we share seven things you might like to measure to ensure you’re focused and on the right track. (Plus you can listen to a podcast episode
Recently a colleague asked me: What’s the best thing you’ve learnt in the past six or twelve months? And, I immediately thought, ‘What a great question!’ It took a little longer to come up with my answer. Firstly, I think this is a great question that we should all take
The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New York, 2011 Rapid Book Review The Lean Startup is a New York Times best seller that has sparked a global movement. It’s a philosophy for innovation that will help you
On the weekend I was doing a spring clean. (Even though it’s not actually Spring in Australia). Along the way, I found an unopened Year Planner in mint condition. I thought ‘this could be useful’ until I realized that it was a Year Planner for 2013. Mmm… that’s two
Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions. The traditional organization is
How do you choose your best online channels? This is our third and final part in this series. We started with our podcast here talking about the various online platforms, then asked ‘What positions you well?’ and ‘What are you good at?’ Today we ask: What do your clients want?
In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series. What positions you well? What are you good at? What do your clients
In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was,
Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about: What online channels are you using? And, which ones are you best
One of the great challenges of leading with BIG ideas is matching them to your intended audience. You’ll know you’ve matched your audience when there is a strong demand for what you offer. Alternatively, if there is a mismatch of audience and offer then demand will naturally be low. [Tweet