In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what
What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally associate rituals with religions, they
Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast prompted a few comments, phone
The Book Ori Brafman and Judah Pollack, The Chaos Imperative: How Chance and Disruption increase Innovation, Effectiveness and Success, Crown Business, New York, 2013. The
One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any device, tool or thing that
What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined architecture. The general view was
Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a conversation… Traditional Marketing was all
The Book Dan Roam, Show and Tell: How Everybody can make Extraordinary Presentations, Penguin, London, 2014 Why I Bought This Book Lately, I haven’t been
I read a lot of books. And, I share a lot of the better ones here through book reviews and the really good ones over
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every