Design Advantage : The Secret to Creating Long-Term Value 7 Derived from: Roger Martin’s The Design of Business RAP5 : The Reliability Bias PROFIT : Reliability, predictability and consistency are crucial for business. They enable us to make promises to our customers and deliver. They enable us to earn income

Design Advantage : The Secret to Creating Long-Term Value 6 Derived from: Roger Martin’s The Design of Business RAP4 : Design ThinkingPROFIT : Our usual logic frameworks follow the scientific traditions to determine what is true and what is false. Design Thinking takes a different course. It’s based upon what’s

Design Advantage : The Secret to Creating Long-Term Value 5 Derived from: Roger Martin’s The Design of Business RAP3 : Opportunities PROFIT : The Knowledge Funnel highlights four distinct opportunities to design, re-invent, innovate and exploit your business. The opportunities we create will depend upon where we start, where we

Design Advantage : The Secret to Creating Long-Term Value 4 Derived from: Roger Martin’s The Design of Business RAP2 : The Knowledge Funnel PROFIT : The key to Value Creation lies in our use of what we know and don’t know. If we don’t know how something works, we can’t

Design Advantage : The Secret to Creating Long-Term Value 2 BR Review : The Design of Business Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Précis If you want short term results stick to your numbers that prove the

A new Book Rapper issue…Design Advantage : The Secret to Creating Long-Term Value The Book Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009. Speed RAP The key to value creation in any organization lies in the development of knowledge.