How do you attract a loyal customer base who are more than happy to sing your praises to anyone who…
Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea…
The Book Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014.…
Over the past couple of weeks, the words have just been flowing. I feel like I’ve written some of my…
The Book Shawn Achor, Beyond Happiness: The 5 hidden keys to achieving success, spreading happiness and sustaining positive change, Crown…
Given today is officially Australia Day, I thought it would be appropriate to do an Ideas Marketing case study on…
Recently, I’ve been approached by a client who has bought the rights to a powerful new product for distribution in…
It’s time for me to confess. I’ve been guilt of building a myth. It’s not exactly untrue. And, there’s more…
One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with…
If you follow my blog you’ve probably realized I write a lot. At the moment, I’m posting every single day.…