In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series.

1. What positions you well?
2. What are you good at?
3. What do your clients want?

Positioning or Strength?

It might have been an obvious starting point to begin with your strengths. That is usually a good place to begin. And, I deliberately didn’t do that. Instead, I started with ‘what positions you best’. If you simply stick to what you’re already good at, it may not lead you to where you want to go. Instead, start with the end in mind. What’s your outcome? And, what do you need to fulfill this?

TIP: Take a moment to check. Are you simply doing what you’re good at or what will get you where you want to go?

What are you good at?

So, what are you good at? Here are a couple of questions to prompt a strong list:

• What skills do you have?
• What results have you produced?
• What experience do you have?
• What do you like doing?
• What are you known for?
• What would other people say you are good at?

TIP: Make a list of at least 10 things that you are good at.

Your Creative Output

Once you have a list of things you are good at, we need to link this to the way you create because ultimately that’s why we’re picking content channels – to create content! So, how do you like to create? Do you…

• Write
• Talk
• Present
• Draw
• Photograph
• Design
• Interview
• Network
• Connect people
• Curate others content

TIP: If it’s not obvious what your strength is, then take your time and rate each of these items on a scale of 1-10.

TIP: Also, notice any synergies or combinations that could be useful. For example, do you write and draw well?

TIP: If you need a hand to identify your strengths, I can recommend the Clifton Strengths Finder online tool. We talked about it here.

Next: Part 3 in this series: What is best for your clients?