Recently I had my Book Rapper website hacked. The good news is that they merely were able to log into some server files and they didn’t deface my site. This prompted talking to my web hosts WD3 and their Managing Director Brian Coogan about website safety on our Ideas Architect
If you drive to Ballarat and visit the Mouth Helen Campus at Federation University, you might be surprised to see a road named ‘Masumbdar Drive’. It has recently been named after one of their most successful graduate students, Kiran Masumbdar-Shaw. Forbes lists her as having a net worth of $1.2
Seth Godin, What to do when it’s your turn – and it’s always your turn What is most interesting about this book is not the words and ideas in it. The content is up to the usual Seth high standard – inspiring, intriguing and instantly digestible. If you love reading
Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some powerful examples of corporates doing it well. And, the best place to start is with one of the most profitable companies on the planet: Apple.
My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story usually about some design, architecture and the 99% invisible things that shape our lives. They head my list of my seven favourite podcasts. A Challenge Coin One of their recent
Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my site they merely made some small back door entries into my site files. Whilst I was completely oblivious to this, I received a call from my trusty web hosting company
How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten years old. To win at tennis you need to practice the range of the strokes you are likely to play during a match. For instance, your serve, forehand, backhand, volley,
What are you building? It might seem like we are all building completely different businesses. You might be a trainer, I might be a coach and others might be running retail stores or affiliate marketing campaigns. And, whilst they are different businesses in lots of ways there are three things
As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve just completed Simone Novello’s Partner Fast Program. (We talked with Simone about Marketing Partnerships here.) One of the keys to creating an effective marketing partnership is to know what you
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what is a brand? What is a brand? Mootee puts it’s very simply: A Point of View – Your brand is what you base your business