Seven Step Word of Mouth Marketing Action Plan
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss […]
The second four Properties of Information
The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic mail. Send once and received by as many people as desired. Easier circulation, circulates more information. 6 Concentration Information can be concentrated. Store an entire set of encyclopaedia on one […]
The first four Properties of Information
What are the common threads linking decentralized marketing, word of mouth marketing, viral loops and viral networks? The short answer is it’s the same question we’ve been asking in all of our Book Rapper issues: What does it mean to be living in the Information/Knowledge/Digital Age? Typically, it shows itself as the old way and […]
13 Business Characteristics for Viral Growth
Derived from… Adam L Penenberg, Viral Loop PROFIT : How do you create a business that reaches new customers quickly, scales up rapidly and has the potential to earn a huge amount of money in a short period of time? Here’s 13 business characteristics you’ll need to consider to make this happen. 1 Free Adding […]
Stacking Networks to Create Double Viral Loops
Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one grows, so does the other. The key is the partnership fit. You need to be offering something highly desirable for the other network. And, ideally something they can’t easily create […]
Two Examples of Viral Networks
Derived from… Adam L Penenberg, Viral Loop Ebay Ebay was one of the first internet networks to create it’s own ecosystem. Now, more than a million people worldwide earn their sole income as eBay sellers. Add to this the millions of buyers and the forest of other suppliers offering products, postage and packaging. As the […]
Four Qualities of Viral Networks
Derived from… Adam L Penenberg, Viral Loop PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating together to share things they create themselves. Many, such as Facebook and Twitter, are growing at exponential rates. Here’s some clues as to what’s driving them. 1 Network Effects Cars […]
Examples of Viral Loop Business Models
Derived from… Adam L Penenberg, Viral Loop Tupperware Tupperware is best known for its plastic homewares and it’s direct selling party plans. The sales consultant enrols a host to offer a party and invite guests to attend. The host earns commission on what is sold and the guests get to buy some household goodies. Then, […]
The Key To Multiplying Your Customers
Derived from… Adam L Penenberg, Viral Loop PROFIT : The key to multiplying your customers is to have positive feedback loops. It starts with someone liking you or your product and telling someone else. Referring one-by-one is useful, however opening up a decentralized referral system has the potential to explode and go viral. Feedback loops […]
Another 44 Actions to build Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing Gift temporary brand tattoos Refer others to your friends Create a funny product name Redesign your packaging Send sneak previews Add photos from events Provide soft-copy handouts Offer ‘Bring a Friend’ for events Give 2 biz cards: extra one to share Highlight your popular blog posts Talk […]