Join the Microblog set – Start Tweetering, I just did…
In our previous RAP, We Blog, we looked at the whole blogging thing. As part of this, in our Book Rapper Context, we outlined the path of the web: From websites to blogs and to microblogs. The easiest way to describe this progression is to say: The web just got faster! Historically, this acceleration parallels […]
It’s a Short Stack to the top if you to rock Web2.0 style
In previous RAPs, notably We Blog and Marketing Now-How, we’ve been discussing how the new Web 2.0 tools are changing the dynamics of business. In particular, the use of social media to promote and market yourself. There’s a great article on The Age website that captures this beautifully in the arena of music. The article […]
We Blog – RAP2 – The Blog Medium – Getting Great Results for Your Blog
Here’s our third slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “The Blog Medium”. The better we understand the Blog Medium, the better the more successful your blog will be. We look at six qualities of the Blog Medium: […]
We Blog – RAP1 – Why Blog? Why create your own Media Channel?
Here’s our second slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Why Blog?” Three main reasons for blogging: Self Expression Create Your Own Media Channel Connect to our Species Have a click through, it only take 4 minutes, and […]
We Blog – How to Create Your Own Media Channel
As a media channel, a blog doesn’t follow the same rules for success as a magazine, newspaper, radio station or TV channel. Understanding the nature of the blog medium will enhance the results you produce. Here are six tips to help you create your own media channel. The following was sourced from We Blog – […]
Obama: The First Social Networking President
Tomorrow is the big day. Barack Obama is inaugurated as the 44th US President and the first black president. Being the first black president is a spectacular achievement in a country where many did not believe it was possible in their lifetimes. It seemed so unlikely only 12 months ago and here we are, it’s […]
Do Facebook Friends Count?
I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what’s happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper “Marketing Now-How” is a marketing plan derived from Seth’s book Meatball […]
Free Chris Anderson!
No he’s not in jail. At least not that I know of…Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path. […]
Daniel Pink Goes Manga
Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas. “The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko […]
Book Rapper’s Hot Books for 2009
Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]