The Secret to Creating Message Envy

Message Match

Message Envy As the Ideas Architect I spend a lot of time looking at the communication of ideas. You could say I’m obsessed. I’m constantly checking out signs, advertising, labels, book covers, blogs and more to see what and how they organize and share their message. Mostly, I’m highly critical. I don’t mean negative, I […]

12 Power Habits to Make Your Life Easier

Power Habits to Make Your Life Easier

Power Habits Leo Babuta writes one of the most popular blogs on the plaent. And, in his simple, powerful and easy to read book The Power of Less suggests some power habits to start with (the ebook is free so you have no excuses not to grab it!) Plus, I add my comments: Make Your […]

Dave Bruno – The 100 Thing Challenge

Dave Bruno - The 100 Thing Challenge

Coincidences Do you believe in coincidences? Sometimes life is too weird and you can only wonder at how two odd things can come together in seemingly random ways. The previous book I read was by Sebastian Terry. It was called ‘100 Things’. And, this book, that I’ve just finished is called ‘The 100 Thing Challenge’. […]

Susan Orlean Create Powerful Stories

Susan Orlean

Susan Orlean is a staff writer at the New Yorker, author of numerous books and author of the Skillshare course ‘Creative Non-Fiction’. In a recent interview with Mitch Joel on the Twist Image podcast (episode #434) she shares the key to creating powerful stories. The key is to be able to switch mindsets from learner […]

Sebastian Terry – 100 Things

Sebastian Terry - 100 Things

When are you most alive? What are the most weird and most cooky things you’ve ever done? Whilst this is one-way to look at Sebastian Terry’s book 100 Things it’s probably not the most useful frame. Let’s try this instead… What are the things that you’ve done in your life that made you feel most […]

Good to Great Summary

Jim Collins, Good to Great summary

What do you need to focus on to transform your company from good to great? This is the fundamental question that underpins today’s book. Our Topic This is episode #49 of the Ideas Architect podcast. And, it’s a Book Rapper recording derived from an important business book. Today we share the Book Rapper Good to […]

Three Kinds of Work

3 Work Types

One of the great things that Todd Henry points to in his inspiring book Die Empty is the focus on work. His view, and I agree, is that working to retire and lay on a beach is not the point of life. Instead, Die Empty implies working on things that matter to you. We previously […]

Climate Change in Five Phrases

Climate Change in Five Phrases

  [Tweet “How the words have changed! Climate Change in Five Phrases #IPCC Report 2014”] At what point is something certain? The science model is based on consistency and likelihood. And, whilst the scientists agree (and have for a decade or more) that climate change is being caused by human activity they are still loathe […]

Todd Henry – Die Empty

Todd Henry - Die Empty

Marketing Time Lag When do you take action? Are you usually spontaneous and act instantly? Or do you stop, ponder and reflect? I first heard about this book Die Empty by Todd Henry on Mitch Joel’s Six Pixel of Separation podcast way back in January. (The podcast was published three months earlier on October 23, […]