Your Art: From Mechanical to Digital
Derived from…
Seth Godin, Linchpin: Are You Indispensable
Previously
What’s Your Special Talent?
Mechanical
The Industrial Revolution revolved around handmade goods being replaced by machine made ones.
This prompted the rise of standardization and predictable products.
And, industrial marketing followed suit.
Factories needed workers to be cogs in their bigger machine.
If you were an artist making your own handmade, personalized contributions you were pushed to the outer.
Digital
The Digital and Internet Revolution has enabled customized goods to be made as easily as standardized ones.
Plus, it has given access to production to everyone with a laptop.
The resultant flood of output and creative energy has literally turned the game inside out.
To be noticed you need to be different, special and remarkable.
The work of the artist has returned to centre stage.
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
A lot of experienced professionals think their biggest problem is selling. They say things like:…
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
