Shepard Fairey: Poster Child of the Gift Culture
Derived from…
Seth Godin, Linchpin: Are You Indispensable
Previously
Your Art: From Mechanical to Digital
RAP6 : Your Gifts
PROFIT : The way we interact with each other is changing. Central to the capitalist system is giving to get. In contrast, the internet is emerging as a gift culture where giving freely is normal. And, this is the intent behind sharing your art. The Gift Culture
W
From his initial print run, he sold 350 copies and gave away another 350.
By October 2009, he’d printed 300,000 posters and sold only 2000 of them.
The rest were given away.
(Source: Wikipedia)
To give away 99% of your product doesn’t sound like good business practice.
Think of all the money he left on the printing table.
Yet, from that one poster, Fairey’s career is now firmly established.
His poster became the icon of the Obama campaign, was acquired by the Smithsonian for the National Portrait Gallery and he now has an international reputation.
He’s also become the poster-child (sic) of the gift culture built on generosity.
I recently rewatched the movie Moneyball. On the surface, it looks like a story about…
Where does intuition actually come from? And what does it feel like when you just…
Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else.…
Recently, I posted an article on LinkedIn, What an Assassin Taught Me About Experience. In…
After more than 25 years as a psychologist, Maria Di Pietro often knows something about…
It takes years to become a master. But is the amount of time the crucial…
