I’m often asked, “How can you justify the time, effort and energy to blog everyday?”
Here’s four ways I could respond…
Generally, I’m writing about stuff that I will at some point collect into a book, ebook, online course or something similar. So… how many blog posts make a book? Perhaps 100 or 200. The key here is to have a plan for your book before you start blogging.
Each blog post is another way to be found on Google. And, if I can be found, it could lead to a new client. The key here is to blog about the issues that your current or ideal clients have. If you can address their issue, they may contact you for more.
One of my favourite Book Rapper issues is Anti-Self-Help. It’s a summary of both Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated. A big part of Colvin’s book is about Deliberate Practice. This is the practice you intentionally do to build skills. My blogs are my daily practise in: creating headlines, coming up with ideas, packaging an idea and shipping it.
A public commitment is a powerful thing. It calls me into action. It calls me to ship when I don’t want to. It calls me to do the things I said I would. Blogging each day keeps me working toward my goals – writing books, creating ideas, making a difference…
My question for you is: Why are you blogging?
Or, a better question is: What are you building with your blog?
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