How do you create value for your customers? That really is one of the most fundamental questions you can ask in your business. It implies two things: you know who your customers are and what they want. This fits for business to consumer markets and internal stakeholders within organisations. As the book title suggests, your value proposition is the key to creating products and services your customers actually want.
The Value Proposition is broken down into two key chunks:
[Tweet “Value Proposition Design – #greatbook for creating products your customers want”]
This book is…
Buy this book if you want to add more value to your new or existing customers. Or, if you want to create products and services they really want…
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…
Most experts struggle to monetize their expertise — not because they lack skill, but because…
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…
What began as one man’s personal manifesto went on to sell 25 million copies and…
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…