Killer content creation value proposition in 3 steps

Killer Client Value Proposition in 3 Steps

To attract your ideal clients you’ll need a content creation value proposition. Content marketing is a modern miracle – you create content, you publish it online and clients turn up in your inbox. That’s amazing, right? Every time it happens to me, I get really excited and I’m proud of my efforts. I’m really pleased […]

The Business Model Manifesto Podcast

Business models are one of the most important things in business right now. The right business model can let you make money more quickly and more easily. The wrong business model can slow your progress and make you work harder than you need to. In this, the 83rd episode of Ideas Architect we share The […]

The Business Model Manifesto

What is the Business Model Manifesto? Business models… what are they and why are they important? This is the fundamental question I’ve been asking myself as I prepare my presentation to National Speakers next week. The title is ‘Business Models for Speakers’. And, thus I’ve created ‘The Business Model Manifesto. It offers ten principles for […]

Value Creation

Kiran_Masumbdar-Shaw-Value_Creation

If you drive to Ballarat and visit the Mouth Helen Campus at Federation University, you might be surprised to see a road named ‘Masumbdar Drive’. It has recently been named after one of their most successful graduate students, Kiran Masumbdar-Shaw. Forbes lists her as having a net worth of $1.2 billion making her the 4th […]

Can a Book Summary Be Worth More than The Book?

I’ve been having some interesting conversations with people about books. Or more specifically, the value and pricing of books. All relative to ‘What’s Book Rapper worth?’ One the one hand we have the view that if the full book is say $20, then because the book summary is less than the full book it should […]