My Blogging Heroes
The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes. In his book Banks interviewed 30 of the most influential bloggers on the web. The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured in this blog. See them […]
To follow or unfollow on Twitter?
Guess who’s following me on Twitter… she’s young, early 20’s, world famous, pop star… I guess you recognized her photo… Yep, it’s Britney Spears! Just when I thought I was out of it and over the hill, along comes my dream girl! I just don’t know how she could have found me on the web.May […]
12 Must Read Business Books
Here’s the Book Rapper 12 Must Read Business Books for April 2009… Good to Broke: Why some companies completely mess things up and others don’tJim Collins The Zero Hour Work Week: How to spend your time waiting for the Post-Global Financial Meltdown recoveryTimothy Ferriss Book Yourself Silly: The fastest, easiest and most reliable system for […]
Do Facebook Friends Count?
I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what’s happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper “Marketing Now-How” is a marketing plan derived from Seth’s book Meatball […]
Book Rapper’s Hot Books for 2009
Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]
Book Rapper Hot Books Hot Trends 2008
Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right […]
Meatball Sundae – The New Marketing by Seth Godin
What business are you in? Marketing delivers the answer to that and marketing just changed! A short summary of Seth Godin’s book, Meatball Sundae. We rapped this book as part of the Book Rapper book summary series. 14 Marketing Trends 14 trends are redefining marketing. These trends are transforming businesses that have the right products […]