Create a Service Offering you’ll fall in love with
What’s the right service offering for you and your business? The big challenge thought leaders, business experts and professional service firms have is choosing the right mix of services to offer. Two Big Mistakes There are two big mistakes that most people make with their service offering. First, they offer too many things. For instance, […]
Thought Leadership Marketing – Three Strategies
Thought Leadership Marketing – Three Strategies Marketing is important for all businesses because it helps us grow. Most people talk about marketing in a particular way, and this works well for product-based businesses. But given Thought Leaders are selling ideas, what is the best way for them to market their business? In this post, we’ll […]
How to Choose the Right Product
A simple framework for choosing the right product for you to create is the three Cs of the Product Food Chain: Capture, Create and Congregate. 1 Capture The first level of product creation is to capture what you’re already doing. For instance, in Speaker mode you can make an audio or video recording of you […]
How to Sell Your Service – 13 Sneaky Easy Ways
How to Sell Your Service How to sell your service is the killer question for all thought leaders, business experts and service providers. In this post we share 13 sneak easy ways that are sitting right under your nose. We’ve all been to the supermarket and been confronted by those beautifully smelling product samples. And, […]
Why You Need to Create a Product
Episode 026 of the Ideas Architect Podcast Based on my previous post about ‘How Long should a podcast episode be?’ we’ve produced a shorter 17 minute episode that explores one of our previous blog posts. Our Topic: Why You Need to Create a Product We share 17 reasons as to why you need to create […]
Instant Products: Six Examples
Previously we shared the secret to creating products quickly and easily. Today we want to explore instant products. Whilst not quite instant, as in click your fingers and they will appear, these instant products can be created in about an hour to one single day. Instant Products The key to creating Instant Products is not […]
Product Creation: Eight Steps to Create Yours
Product Creation Steps How do you create an information product? As with all success stories there are usually a number of essential steps that you need to take. These are the eight steps that we work through as our Product Creation Process in our two-day Profitable Product hands-on workshop. Listen to our podcast version of […]
Information Products: 17 Reasons To Create Yours
Information Products Whether you’re a consultant, speaker, coach, trainer or expert creating information products based on what you already know is a powerful way to grow your business. Here we consider 17 big reasons why you should create your own product. 1 Make More Money When you create and sell your own information products you […]
1000 Manifestos Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Geoff McDonald, 1000 Manifestos Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put […]
Partnerunning Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Andrew and Sue O’Brien, Partnerunning Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image. Next Step: Some general points of contact via websites, Facebook […]