Tag Archives | Ideas Marketing

The Ideas Marketing Seminar Series

Late last year we trialled a couple of 3 hour seminars. And, based upon this success we’re going to run some more… It’ll be a similar format to the previous seminars. They’ll be 3 hours in length. They’ll be run as small-group sessions with between 6-10 people. Two seminars will be held on each day.…

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The Seven Keys to Marketing Your Idea

Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere – what’s going to make you and your idea stand out? In this webinar you’ll learn: • The simplest way to define your idea • How to design projects that attract customers • How to build awareness around…

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The Ideas Marketing Book

I’m pleased to announce the launch of my new book! It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been following my blog posts and webinars and seminars and workshops, then you’ll be familiar with some of the content. It takes you through the nine steps of the Ideas Marketing…

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Ideas Marketing: What is it?

There’s a famous story, or perhaps an urban legend, about George Eastman, the founder of Kodak. Legend has it he went into a sales meeting and was asking his sales team, “What do we sell?” The first reply and obvious answer was, “We sell cameras.” Then someone else said, “No, no, we sell photographs.” And,…

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