11 of the Best Purpose Statement Examples to Inspire You
Today I’m sharing 11 purpose statement examples from global companies. You’ll know the companies but you may not know their purpose statement. Your purpose is an intention – a stated goal or reason for doing something. And a purpose statement declares the core reason for an organization’s existence. It’s answering the question: Why does this company […]
11 Origin Story Examples – How to Tell Your Brand Story
Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things began. Peter Parker became Spiderman when he was bitten by a genetically enhanced spider. This game him superhuman strength and speed plus the ability to create a spider web and […]
The End of Translation
Today, the technology of virtual augmentation is about to kill off one big part of the need to learn a language. Virtual Augmentation means that graphic or virtual images are overlaid on top of live pictures. A simple example would be watching sport when the score is displayed at the same time as you watch […]
The C Word: Copyright and the Book Rapper Experience
The Number One Question I’m Asked… I often get asked by people about Book Rapper and copyright issues… Here’s my round-about, in-depth, multiple viewpoint response… Before I started Book Rapper, I spoke to a few people, including an IP lawyer, some authors and an Editor at a major publishing house. Generally I was told copyright is […]
Google Think Super Links
Derived from Jeff Jarvis; What Would Google Do? 1 How to Survive, Thrive and Jive in the Digital Economy http://www.bookrapper.com/2010/07/05/survive-thrive-jive-digital-economy 2 BR Review : What Would Google Do? http://www.bookrapper.com/2010/07/07/review-what-would-google-do/ 3 The Google Map http://www.bookrapper.com/2010/07/13/the-google-map/ 4 Five Elements of the New Economic Landscape http://www.bookrapper.com/2010/07/14/the-economic-landscape/ 5 Five Essential Elements of Your Business Design http://www.bookrapper.com/2010/07/15/essential-elements-business-design/ 6 The Three […]
Where Are We Now?
Book Rapper Context piece for Jeff Jarvis‘ What Would Google Do? A Few Changes… Over the past 20 years we’ve seen a few changes… The Berlin Wall has fallen and the Cold War has ended. We’ve had some localized wars in Iran, Iraq, the Mid-East and Bosnia. We have a black US President, a worldwide […]
How to Profit Like Google
Derived from Jeff Jarvis; What Would Google Do? PROFIT : One thing Google does really well is execute. Now it’s your turn. Select one action from our list of 24 below and execute it. Quickly, easily and well. Not perfect, well. Then pick another and another. Who know’s you might become as profitable as Google… […]
What Business Are You In? Part 2
Following from our previous post, here’s some clues to get you started creating your Elegant Response… Economics • Would your business be Big or Small? • What would be Abundant? What would be Scarce? • How would you use Open Source? • Which Niches would you cater to? Design • Would you make Stuff or […]
What Business Are You In? Part 1
Derived from Jeff Jarvis; What Would Google Do? PROFIT : So, the economy has changed, there are new rules for designing a business, how we arrange things has altered and we need some new values and viewpoints to be successful. How do we do that? Here’s our Action Plan for getting you Googlized… What Business […]
What Would Jarvis Do? Part 2
Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s more of Jarvis’ speculations for you to consider… Manufacturing If Google made cars they’d design it as a platform for others to modify their work. Think Google Maps. Here’s the […]