Tim Graham – Build a Fit Business
Tim Graham: Integrity Group Fitness Tim Graham runs a group fitness centre in Ballarat, Victoria called Integrity Group Fitness. Traditionally, gyms and the fitness industry have focused on short-term results through boot camps and weight loss. This view shapes how fitness centres promote their service. And it is best demonstrated by the TV show The […]
Helen Macdonald, Corporate Optimist
In this episode of the Ideas Architect Podcast, we talk with Helen Macdonald, the Corporate Optimist about her plan to create an international community of one million optimists. And, she has just launched the Optimist Foundation. We discuss the challenge of doing what pays the bills and doing what you love. Whilst Optimist is her […]
Cult Following – Attract a Flood of Referrals
Brands are the new Religion and building a cult following is the key to attracting a flood of referrals. Welcome to Episode 011 of the Ideas Architect Podcast. Our Topic: Cult Following Geoff McDonald shares his ideas about how to attract a cult following and build a brand built on referrals. This episode covers one […]
Community: An Update to the Update
In my previous post I suggested that one of the hot trends at the moment was around ‘community’. I stick with that assertion and let me clarify it a little further… Communities, tribes, clusters have been around for yonks. They’re not new. Living in a cave with a couple of families was probably our first […]
One is good, many is better…
The Bees Wees: One is good, many is better… The Book: Barry Libert and Jon Spector and thousands of Contributors; We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business To learn about the power of community-at-work look to the natural world. An individual bee, with its modest brain, is […]
Brand Worship: How to Turn Your Customers into a Cult Following
Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It’s derived from Douglas Atkin’s The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more… Have a click and let me know what you think… Book Rapper Brand Worship […]