Why You Need a Content Marketing Business Model
Some of the typical questions I’m asked about Content Marketing include: • Should I have a blog? • How often should I produce content? • Should I write, produce video or a podcast? • Can I charge for my content? The consistent answer to all of these questions is: It depends. It depends on your Content […]
Book Review: Business Model Generation
The Book Business Model Generation by Alexander Osterwalder (left) and Yves Pigneur (right). Co-Authors Yves Pigneur was Alexander’s PhD supervisor. And, this book was born out of that collaboration. Co-created with 470 practitioners from 45 countries. Who is it For? To quote the book cover: “Visionaries, game-changers and challengers striving to defy outmoded business models and […]
Seven Steps to Business Model Innovation
Recently, I ran a webinar with organisational strategist Norman Chorn on Business Model Innovation. It was an extension to the Book Rapper issue The Business Model Game, as derived from Alexander Osterwalder and Yves Pigneur’s fabulous book Business Model Generation. Whilst the plan was to share our full recording, Camtasia has spat the dummy again […]
Strategic Innovation and Business Model Design
Book Rapper Public Webinar Can’t enough around innovation and business model design? Well, here’s one more thing… Last week we released the first issue in our new Book Rapper series: “The Business Model Game” It’s derived from Alexander Osterwalder and Yves Pigneur’s book Business Model Generation. And, this week we had our subscribers webinar discussing […]
Two Examples of Viral Networks
Derived from… Adam L Penenberg, Viral Loop Ebay Ebay was one of the first internet networks to create it’s own ecosystem. Now, more than a million people worldwide earn their sole income as eBay sellers. Add to this the millions of buyers and the forest of other suppliers offering products, postage and packaging. As the […]
Four Qualities of Viral Networks
Derived from… Adam L Penenberg, Viral Loop PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating together to share things they create themselves. Many, such as Facebook and Twitter, are growing at exponential rates. Here’s some clues as to what’s driving them. 1 Network Effects Cars […]
Examples of Viral Loop Business Models
Derived from… Adam L Penenberg, Viral Loop Tupperware Tupperware is best known for its plastic homewares and it’s direct selling party plans. The sales consultant enrols a host to offer a party and invite guests to attend. The host earns commission on what is sold and the guests get to buy some household goodies. Then, […]
Leaderful: Super Links to all posts in the series
Leaderful : The Power of Decentralized Organizations Derived From… Ori Brafman and Rod A. Beckstrom: The Starfish and the Spider Leaderful: The Power of Decentralized Organizations Review: The Spider and the Starfish Is your organisation a Spider or a Starfish? Can you spot the Starfish Organization? (Quiz) Examples of Centralized and Decentralized Organizations How Decentralization […]
Leaderful: Twit Rapper The Movie
Leaderful: Twit Rapper, The Movie Derived from…Ori Brafman and Rod A. Beckstrom; The Starfish and the SpiderPreviouslyTwit Rapper N-Zhttp://www.youtube.com/watch?v=UDGOQHT0RYc Get the full Book Rapper issue: Leaderful
Leaderful: A book in 26 tweets: Twit Rapper N-Z
Leaderful: A book in 26 tweets: Twit Rapper N-Z Derived from…Ori Brafman and Rod A. Beckstrom; The Starfish and the SpiderPreviouslyTwit Rapper A-MTwit Rapper N-Z3N History of the Music Industry: Starfish > Spider > Starfish: Live travelling performers > Gramophone/Recording Companies > Napster 3O 5 Legs of Decentralized Organizations: Catalyst to start, champion to implement, […]