Categories: Ideas

Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour.

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Why Experience Can Stop You Seeing Clearly Michael Henderson

Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a…

5 days ago

Staying With the Work (What Authority Really Requires)

If you've been following this channel for a while, you'll know the work here has…

2 weeks ago

Why Your Good Work is Hard to Sell

There was a period in my work when I knew I was helping people. Clients were…

4 weeks ago

The Shift Nobody Talks About – When Methods Stop Working

Something has changed. You can feel it… even if you can't quite name it yet. Work…

1 month ago

Your Thinking Pattern is Your Real Differentiator

You've probably had this experience. You've been doing good work for years. Clients are happy. Projects…

1 month ago

Authority is not Visibility

If you've been increasing your visibility and still feel unseen in a deeper way, this…

1 month ago