Categories: Ideas

Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour.

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

What Mick Jagger Taught Me About Experience

I was listening to David Marchese interview Mick Jagger for The New York Times Interview…

2 hours ago

Why His Professor Told Him to Skip Class with Michael Henderson

Michael Henderson's anthropology professor gave his students some unusual advice: "If you find an interesting…

1 day ago

Why Information Doesn’t Change People with Dr Patterson Stark

Why is it that we often know exactly what to do... but still don't do…

1 week ago

What an Assassin taught me about Experience

In The Bourne Identity, Jason Bourne has no idea who he is. He has amnesia, which…

1 week ago

Why Good People Misunderstand Each Other with Taruni Falconer

When I sat down to speak with intercultural communication expert Taruni Falconer, I expected to…

2 weeks ago

What a Doctor taught me about Experience

Most people think experience gives us answers, but what happens when our experience fails to…

2 weeks ago