Another instalment in our real world examples of changing behaviour…
Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard
Are you a regular flyer on commercial airlines?
How many times do you listen to the safety announcements?
Most people don’t because they’re boring.
Yet over 400,000 people have watched this message and they’re not even on a plane!
Presenting your message in a different way attracts fresh interest and this may make the difference in changing people’s behaviour.
Here’s an example from a steward on Southwest Airlines who raps the safety message.
How can you change the way you deliver your message to change behaviour?
What happens when a familiar pattern makes us too certain about what we're seeing? In…
When I was studying in the US, after my friends went to bed on Friday…
Ten people arrive in Arctic Finland. Before the first episode even begins, I started trying…
What happens when the way you’ve learned to succeed is no longer a way you’re…
Several decades ago I was on a bus trip winding through the Black Hills of…
Put a group of successful, educated adults into a training room and something strange can…