Another instalment in our real world examples of changing behaviour…
Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard
Are you a regular flyer on commercial airlines?
How many times do you listen to the safety announcements?
Most people don’t because they’re boring.
Yet over 400,000 people have watched this message and they’re not even on a plane!
Presenting your message in a different way attracts fresh interest and this may make the difference in changing people’s behaviour.
Here’s an example from a steward on Southwest Airlines who raps the safety message.
How can you change the way you deliver your message to change behaviour?
At the 1980 Olympics, all six finalists in the men's foil fencing were left-handed. This…
I recently rewatched the movie Moneyball. On the surface, it looks like a story about…
Where does intuition actually come from? And what does it feel like when you just…
Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else.…
Recently, I posted an article on LinkedIn, What an Assassin Taught Me About Experience. In…
After more than 25 years as a psychologist, Maria Di Pietro often knows something about…