Categories: Ideas

Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour.

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.

Geoff McDonald

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Geoff McDonald

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