Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.
Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is not trying to sell you something.
Next Step: This is a great example of a next step. It only invites you to do one thing – visit the Optimism Zone Facebook page. It’s simple, specific and direct. And, best of all, it gives you a concise why as to why you might take this action.
Translation Text: This is Helen’s Manifesto. It provides context and meaning to the image and the call to action.
Website: OptimismZone.com
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…
Most smart professionals don’t need a new career. They need a name for the value…
If you have 20 or 30 years of experience and you still can’t explain what you…