Categories: Artifacts

Optimism Zone Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.

Case Study: Helen Macdonald, Optimism Zone

Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is not trying to sell you something.

Next Step: This is a great example of a next step. It only invites you to do one thing – visit the Optimism Zone Facebook page. It’s simple, specific and direct. And, best of all, it gives you a concise why as to why you might take this action.

Translation Text: This is Helen’s Manifesto. It provides context and meaning to the image and the call to action.

Website: OptimismZone.com

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Unlock Success: 6 Types Business Manifestos You Must Know

Are you struggling with direction and clarity in your business? Without this, it’s easy to…

6 days ago

Four Best Ways to Write a Powerful Design Manifesto

What’s the best way to write a design manifesto? Previously, I shared four types of…

2 weeks ago

Best Life! How To Master The Art Of Intentional Living

Is the art of Intentional Living the secret to your best life? And how can…

1 month ago

Best You – How to Stick to Your Values – 28-Day Challenge

Can you stick to your values for 28 days? I took on a core values…

2 months ago

Your Personal Core Values – From Good to Great

Knowing your Personal Core Values is good. But how do you turn your Core Values…

3 months ago

Top Ten Universal Human Values that Will CHANGE Your Life!

I need to change my core values because they don’t reflect the Universal Human Values.…

3 months ago