Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.
Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is not trying to sell you something.
Next Step: This is a great example of a next step. It only invites you to do one thing – visit the Optimism Zone Facebook page. It’s simple, specific and direct. And, best of all, it gives you a concise why as to why you might take this action.
Translation Text: This is Helen’s Manifesto. It provides context and meaning to the image and the call to action.
Website: OptimismZone.com
If your signature system doesn’t have all seven of these qualities, you’re leaving money on…
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…
Are you pouring your expertise into your business, working harder every year… but still feel…
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…
Most experts struggle to monetize their expertise — not because they lack skill, but because…
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…