Here’s the sixth in a nine part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto.
Manifestos need enemies. When they appeal to everyone they lose all their power. Some will cross your line in the sand, others will stay behind it. Magnify this difference to multiply your impact.
Two questions to ask yourself when you sit down to start writing your manifesto relative to creating the future…
Football fans know who to hate – it’s this weeks opposition! Yeah, we hate them! We’re going to smash ’em. And, next week, it’ll be some other team. Who do you hate? Who’s your mortal enemy? It needed be a struggle to the death and it will give your manifesto power when you define an enemy to defeat. There’s nothing better than being in the crowd that roars its team to victory over your arch-enemy.
Your enemy may not be a person. It might be a thing – Ban Comic Sans. It might be a way of being – The Slow Movement is an attack on being fast. Or it might be an activity: Stop Recycling, Start Repairing.
Work through these questions to start writing your manifesto. Share your results and/or ask questions in the comments below.
There was a period in my work when I knew I was helping people. Clients were…
Something has changed. You can feel it… even if you can't quite name it yet. Work…
You've probably had this experience. You've been doing good work for years. Clients are happy. Projects…
If you've been increasing your visibility and still feel unseen in a deeper way, this…
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…