Manifesto: Fail Bigger Cheaper: A Three Word Manifesto.
Created by: Umair Haque
Source: http://blogs.hbr.org/haque/2011/03/fail_bigger_cheaper_a_three_wo.html
Fail Bigger Cheaper
YES Manifestos are primal: Umair is calling it a manifesto so he scores a point for that.
NO Manifestos terminate the past: Nothing ‘ending’ here.
NO Manifestos create new worlds: No ‘new world’ being created.
NO Manifestos trigger communities: No ‘community’ here.
NO Manifestos define us: No ‘us’ here.
NO Manifestos antagonise others: No ‘other’ here.
NO Manifestos inspire being: No ‘way of being’ mentioned.
YES Manifestos provoke action: I’m being generous here… This manifesto does call forth a solitary and single action.
NO Manifestos crave presence: As the author says, ‘Try this thought experiment’. How about if you’re serious Umair that you create a campaign out of this! Do you believe in your idea or not?
Just putting the word ‘manifesto’ on the end of a statement does this proud and potent word a disservice. Some more work on all other 7 principles is needed here. In particular, this could be a great campaign if the author was serious about his idea.
Or perhaps, the problem is the title, the heading ‘A Three Word Manifesto’ is really a lie!
And probably a deliberate one to catch our attention. This is disappointing because the article is worth a read and this really could be a killer manifesto if taken seriously. Perhaps I should rewrite it for the author?
What do you think? Is that score about right? Or am I being overly sensitive?
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