Categories: Ideas

Lesson 1: Start With What You Love

Following on from yesterday’s post, I announced a one week Commit or Kill campaign for Book Rapper. During this seven day campaign I’m going to share seven lessons I learnt from doing Book Rapper. Here’s the first in the series…

Start at Step 1, not Step 2

Book Rapper was born out of sitting down and thinking: What do I like doing?

This is not usually where you start your business planning from. Typically, you’re told to start by finding a market need and fill it. I think that’s step 2.

Laughing at Oprah

I’d always laughed at Oprah and friends who told us that you’d be more successful if you started with your passion. I just didn’t think life was like that. I thought I had to slog away at something people wanted. And, Book Rapper turned this around for me.

Without the passion, I believe you’re simply going to run out of energy and motivation at some point.

I love…

I love reading books. I’ve read 40-50 books every year for the past 10 years. That’s more than 400 books.

And, I always thought it was a guilty pleasure to sit down in the middle of a working day to read a book. I knew it helped my business and my thinking about my business and still I found it hard to justify.

And, then I had a great thought: How can I get paid to read books?

And, this was the question from which Book Rapper emerged.

The Lesson

The first big lesson I learnt doing Book Rapper was to start with what I love. And, I think this is the key for all great businesses. Yes, you do need to translate this first step into a business offer that helps others – and I think that’s the second step.

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: Lessons

Recent Posts

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

3 days ago

How I Wrote My Personal Manifesto in Under Ten Minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…

1 week ago

What is a Personal Manifesto? Empower Your Life [2024]

What is a Personal Manifesto? And how can you use one to empower you life?…

3 weeks ago

How to Write a 5-Star Personal Manifesto like Benjamin Franklin

How do you write a five-star personal manifesto? That’s an easy question compared to this…

1 month ago

Write a Personal Manifesto – Seven Ways to be Inspired

What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…

1 month ago

Four Easy Ways to Write a Personal Mission Statement

Have you ever thought about what your personal mission statement would look like? Would it…

2 months ago