Categories: Ideas

Lesson 1: Start With What You Love

Following on from yesterday’s post, I announced a one week Commit or Kill campaign for Book Rapper. During this seven day campaign I’m going to share seven lessons I learnt from doing Book Rapper. Here’s the first in the series…

Start at Step 1, not Step 2

Book Rapper was born out of sitting down and thinking: What do I like doing?

This is not usually where you start your business planning from. Typically, you’re told to start by finding a market need and fill it. I think that’s step 2.

Laughing at Oprah

I’d always laughed at Oprah and friends who told us that you’d be more successful if you started with your passion. I just didn’t think life was like that. I thought I had to slog away at something people wanted. And, Book Rapper turned this around for me.

Without the passion, I believe you’re simply going to run out of energy and motivation at some point.

I love…

I love reading books. I’ve read 40-50 books every year for the past 10 years. That’s more than 400 books.

And, I always thought it was a guilty pleasure to sit down in the middle of a working day to read a book. I knew it helped my business and my thinking about my business and still I found it hard to justify.

And, then I had a great thought: How can I get paid to read books?

And, this was the question from which Book Rapper emerged.

The Lesson

The first big lesson I learnt doing Book Rapper was to start with what I love. And, I think this is the key for all great businesses. Yes, you do need to translate this first step into a business offer that helps others – and I think that’s the second step.

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: Lessons

Recent Posts

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

10 hours ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

7 days ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

2 weeks ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

2 weeks ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

3 weeks ago

How to Turn Your Personal Manifesto Into a Six Figure Business

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…

4 weeks ago