Eight Steps to Create Profitable Products

Geoff McDonald discusses the eight steps you need to take to create profitable products. This is episode 028 of the Ideas Architect Podcast.

Our Topic: Create Profitable Products

What are the steps that you need to take to create your product? In particular, how do you avoid creating a product no one wants. Instead, you create a product that your audience loves to pay you money for.

In this Podcast Episode

• What’s your Product Vision? Why are you creating this product?
• What’s your starting point? And, what resources are you bringing to your product creation project?
• What’s the best opportunity for you? Should you be creating a book, an online course or a face-to-face workshop?
• The importance of the Lean Startup and creating prototypes.
• Why feedback is your best friend in creating a product that people really want
• What’s your growth strategy and how is your product designed to sell itself?
• Products are not island. How do they fit into your business model? Are they free or fee products? Lead-generators or your rolls-royce offer?

Show Links

• Simon Sinek, Start With Why
• Seth Godin, The Dip
• This recording is an expansion of a previous blog post on Product Creation
• These are the basic steps we’ll be following in our 90 Day Product Creation Program

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