James Surowiecki, Wisdom of Crowds
PROFIT : Most innovation programs only focus on one half of the problem – generating ideas. However, without the fundamental second step of having a diversity of sponsors to bring a range of ideas to life, you may be killing off your best opportunities. Here’s how to include both sides of innovation.
The starting point for innovation is the idea. And the key to generating ideas is to tap into a diverse audience to generate a diverse range of ideas.
The archenemy of diversity for generating ideas is ‘groupthink’, a term coined by psychologist Irving Janis.
Homogenous groups align more easily than diverse groups. This means they become more dependent on each other, more insulated from outside opinions and they rely on each others judgements to assess decisions.
Whilst this might be desirable for executing tasks, it’s the opposite of what you need to generate ideas.
To generate ideas:
To implement do the opposite.
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving…
What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into…
A few days after my first conversation with mindfulness teacher Mark Molony, he contacted me…
We often talk about learning from experience. But what if experience isn't what we think it…
You've spent years building your experience. But what if some of it is quietly becoming less…
For most of my career, I’ve been wrestling with the same question: How do you…
