To make money from your content, what’s the first thing you must do?
If you start in the wrong place, you’ll slow down your progress and waste your time effort and attention.
In this post, I’ll show you the step-by-step process where I start – including the three things I consider to make money from my content.
The first place to start is with your why or your reason for taking action.
This is an old advertising phrase that was made popular by Simon Sinek – which is no surprise given Sinek’s early career was in advertising.
Your why is often talked about as your purpose in life or business. What’s your deeper why? Today you are looking at your immediate why – which is to make money from your content.
If you want to go deeper with this, check out the post: Create your Personal Vision in Four Simple Steps. That can help you define the reason why you want to money from your content based on the lifestyle you want to live.
This one was made popular by Stephen Covey in his best-selling book, The Seven Habits of Highly Effective People. This is habit number two.
This is like ‘Start with why’ but more about the specific outcome you want to achieve.
Simply saying ‘I want to earn money from my content’ is vague. For instance, I want to earn $1000 from my content for three months in a row by May 2023.
What’s your specific and measurable outcome?
If you want more on this, check out the post, Content Strategy 2022 – The best framework for Thought Leaders where I talk about setting your business goals. It works for Content Creators too.
The third place to start and the one I want to focus on today is to start with the opportunity.
When you start with the opportunity, you answer the question: What should you focus on?
There are lots of ways you could make money from your content. For instance, you could sell an ebook, offer a video course, set up affiliate income streams, a membership site, provide coaching or a design for you service.
But which one is best for you? And which one is best for you, right now?
In other words, what’s your best opportunity for making money from your content today?
Here’s how I made my decision about what to focus on.
To reveal the best way for you to make money from your content you must create an Opportunity Table.
I’ve created mine in Notion. It is an online platform where you can create, plan and capture your ideas. You can also use Word, Google Docs, a spreadsheet or the good old pen and paper – anything that will let you create a table.
The starting point to identify your best opportunity is to write down all the assets you could use.
An asset has two qualities.
For content creators, the obvious asset is the content you have already created.
For me, that’s my blog posts and my videos. I have over 1000 blog posts here on my website and over 60 videos on my YouTube channel.
Next, you want to add any other assets that you have created previously.
For me, given I’ve been creating content for over 20 years, I have lots of other content that I could use to make money in the next few months.
That’s a lot of content and assets that I can use. But which one should I focus on?
Next, you want to look at your opportunities.
Now, an important point to note here is that an asset is not an opportunity. Just because I have written a book, that’s not an opportunity by itself.
For instance, I have around 20 copies of my book Done in the shed. If I leave them in the shed, that’s not an opportunity. It’s only when I do something with that book that I can turn them into an opportunity. If I want them to be a way to make money, then I need to make them available for other people to buy. Then they become an opportunity.
In the second column, you want to review each of our assets and create some opportunities for them.
This could be simple and obvious. For instance, I could turn my blog posts into books and then sell the books. Or I could sort through the courses I’ve run and decide if they are worth repurposing.
You might want to challenge yourself by writing down at least 3 opportunities for each asset to fully explore your options.
Your third step for identifying your best opportunity is triage.
If you’re thinking you want to pursue several opportunities at the same time, don’t! You’ll get better results if you focus on one. But which one?
You often hear of the word ‘triage’ in a hospital setting where the doctors and nurses decide who needs to be treated first. It’s a French word and it means ‘to sort’.
Prior to World War Two, those wounded in battle were treated on a first come first served based. If you were taken to the medical tent first with a broken arm, then you would be treated first and the person who comes in behind you with a gunshot wound would have to wait – even though they may be dying and you’re not. While this might seem fair, it meant more people died waiting for treatment than needed to.
The triage system works because it is a simple way to place patients in one of three categories.
If the medicos had any more rules than that it would take a long time to sort through who was next and that would be self-defeating.
Likewise, to sort through your opportunities you want a quick general guide – an Opportunity Triage.
Sure, if you’re deciding which opportunity to pursue a billion-dollar project with hundreds of people working on it, then you need to do a more detailed analysis. But for today to make money from your content this will be enough.
And even if you are fairly clear about your best opportunities this process is quick enough to do a check and confirm your choice.
The three questions I ask myself about my money-making opportunities are:
What’s the return or return on investment? Here, you want to know if it is worth pursuing.
And keeping things simple, I suggest you rate your opportunities based on their potential to earn:
Is this opportunity ready to go? In other words, how much time, energy and effort is needed before you can start selling it? Clearly, a book that you’ve already written is ready compared to one you haven’t started writing yet.
Rate the readiness of your assets based on:
Third, is this right for my audience? In other words, is it a good fit and something they are likely to be interested in and purchase? For instance, while I have written 12 books, one of them is a children’s book and another is on the future of architecture. That’s not what my current audience are interested in. But my four books on productivity and Done probably are.
Rate the level of your opportunity being right for your audience based on:
Note: This is also about timing – the right fit right now. If I were to change my audience back to architects, then my book on the future of architecture may then become a good choice.
Now that you’ve rated each of our assets, you want to find the winner. Which opportunity will you focus on first?
This step is to turn your ratings into numbers. Here you want to give each item a number score based on the 3-2-1 rating you’ve just done. For instance, if it could earn you lots of money give it three points, a little money scores two points and so on.
Add up your scores to see which is your best opportunity.
For me, my best opportunity right now to make money from my content is to sell my Book Rapper book summaries. It scored a perfect nine out of nine. There were several items that scored eight and they might be worth pursuing next. But now I only want to focus on one thing. It’s like spinning plates – get one plate up and spinning before you add a second and a third.
Now, that you have identified your best opportunity for making money from your content, you want to design a plan for making this happen.
For me, this means setting up a store and a promotional campaign to sell my book summaries. This includes talking more about my books and summaries in my upcoming videos and blog posts – look out for that.
Today I’ve shared a step-by-step process for identifying your best opportunity for earning money. But it’s only an opportunity if you make it happen.
And the good news is that these are only the opportunities that you can see from where you are standing right now. One of the magical things about life, business, and your career, is as you grasp and fulfil one opportunity, other bigger, better and different opportunities will then show up.
For instance, you might think back to the first jobs you applied for coming out of school, university or college. But ten years later with a decade of experience under your belt you were able to apply for and gain bigger and better opportunities.
My advice is to simply pick the best opportunity right now based on the three criteria of Return, Ready and Right. (Or perhaps that should be Relevant). Then go and fulfil that opportunity before you tackle others.
In my next post, I’ll share why the first action I took to make money from my content was to create a Co-fi page and not a Patreon page.
If you want more on how to Make Money as a Content Creator here are three recent posts to consider:
And let me know in the comments below: What are you going to focus on to make money from your content?
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