If you’re interested in BIG history, astronomy, chemistry, physics and biology you’ll love this talk.
And, if you’re interested in stories, message-making and sharing your BIG idea, you’ll love it too. And, that’s my focus in this post. In particular, I want to focus on two specific things – creating and sharing your BIG idea.
Firstly, you need to create your BIG idea. And, Christian presents a relatively simple way to do this: map the history of the world based on the key thresholds or turning points. For example, if you’re a leadership consultant then map the history of leadership. If you’re into marketing, then map this.
It sounds easy and it will take a bit of work to research and model this. The good news is that someone has probably already done this and you can typically reference their work.
If you do this well it will create a new insight into where we are at today. For instance, Christian points to how fast we human beings, are evolving and the crucial impact of accumulating knowledge.
If you’re really keen, you can then speculate into the future about what is coming. And, if you can do all this then surely you will be a leader in your field with your BIG idea.
Three Actions:
Secondly, you need to share your BIG idea in a compelling way. Here’s three ways to do this:
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