Donate Now

7 Ann Handley and CC Chapman: Content Rules

Content Rules Book Cover Our fourth post in a series counting down the 10 most influential books I’ve read this year – 2011.

Ann Handley and CC Chapman: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business (Book Website)

Buy Content Rules on Amazon

We previously reviewed this book here so we’ll cut to the chase…

  • Every business needs a content marketing strategy.
  • This is the best book I’ve read on content marketing.
  • It includes tips, tricks and case studies.
  • It enhanced the quality of the Ideas Marketing webinars so much we even did a Book Rapper version webinar on this book.

Buy it if you’re use content to promote, educate and sell your business.

Here’s the slideshow from our webinar on this book: Captivate Your Clients With Killer Content – Slideshow.

Number 6 in our Top Ten Most Influential Books 2011: Scott Belsky : Making Ideas Happen
 Number 8 in our Top Ten Most Influential Books 2011: Nancy Duarte: Resonate

Buy Content Rules on Amazon

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

October 2, 2025
10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025